What We Do

As one of the most experienced and well-known professionals in the travel public relations industry in Australia, Andrew Mevissen can help tourism and travel businesses and destinations stretch their marketing dollars further and lift their brand to new heights through the magic of PR.

Although Peak PR specialises in the travel and tourism industry, we can of course use our media knowledge and skills to help any operation in any industry generate free publicity via press releases, story pitches, media liaison, promotions and media interviews and visits. But travel is our passion and has been since Andrew Mevissen started working in the travel PR sector in 1993 after a career as a news journalist. And when you love what you do, you tend to do it better and for longer!

Andrew and his wife, Moira, set up their public relations business, Peak PR, in 2007 for brands keen to benefit from the most powerful and cost-effective method of communication available. Far cheaper than advertising, public relations, when done well, can generate mountains of positive, credible, independent – and free - publicity worth of hundreds of thousands of dollars.

Peak PR can offer you:

• Close contacts with all Australian media including consumer, travel, trade, lifestyle, what’s on, business, sports, health and overseas media
• Experience in conducting results-driven and proven PR for airlines, hotels, cruise lines, destinations, websites and magazines as well as sport and health operations and other varied businesses
• Fast, efficient, creative, no-nonsense, affordable and focused service that meets deadlines for both media and clients, saving time and money
• Extensive ‘free’ coverage and exposure across all media (including online), especially the traditional mass media where you will reach the biggest audiences – newspapers, magazines, radio and TV
• Professionally written and well-researched and targeted press releases that get run and generate inquiries
• Expert organisation and hosting of media familiarisation trips for the travel industry, with Andrew Mevissen one of the most experienced professionals in this area in Australia – media trips can generate more exposure for you than any other forms of PR
• Honed hospitality and media escorting skills and experience
• Expert media relations and PR advice – ie what works and what doesn’t!
• Solid experience at organising effective media promotions/competitions that generate free editorial space for you
• Big and imaginative ideas that work to get your product noticed in a crowded market
• Crisis media management skills and experience
• Enthusiasm, passion, eye for detail, dedication and fun
• Experience and involvement in many major PR campaigns, projects and marketing strategies
• Friendly and flexible 24/7 service

We offer solid experience in the media extending back to 1986 when Andrew Mevissen started his career as a journalist with Australia’s biggest newspapers in Victoria and NSW. And when you’re dealing with the media, it makes all the difference to you and to journalists that your PR agent has worked in the media. We know, first-hand, what makes news, how news works and who the media are. This invaluable experience puts you much higher up the publicity peak!

Through our solid media contacts, extensive experience and creative talents, we have helped many businesses generate invaluable exposure that gets your phones, email address and website busy with new business for a fraction of the cost of advertising and much more powerful.

No matter what your budget, Peak PR can tailor a one-off or ongoing public relations program for you that suits your needs and aims for maximum results. Peak PR will also organise for you low-cost media monitoring so we can see what our PR has generated in terms of publicity.

Andrew Mevissen (4th from right) and Moira Mevissen (on ground) hosting a group of travel writers in the Margaret River region of Western Australia during a media familiarisation trip.

 

For more information, contact Peak PR